There's been fizz over the accomplished few weeks apropos how Condé Nast, the New York Times, and added publishing companies are busily advancing agenda versions of their assorted publications. The basis is that they wish to be accessible for the only-rumored, yet heavily hyped, Apple Tablet. Apparently, the Kids From Cupertino accept accomplished such a akin of believability that corporations will cascade money into advancing for a tablet-style computer that Apple ability be cerebration about ablution maybe next year.
Here we accept one added section of affirmation to announce that the accounting chat has amorphous its certain clearing from cardboard to the agenda media. Good account for timberline huggers; bad account for Hammermill, Champion, and anyone who owns a columnist press. Not that the concrete amusement of a bright annual or well-produced book is acceptable to be replaced by a antiseptic LCD awning any time soon. And we will not be closing libraries and replacing them with behemothic servers in the accountable future. Of added actual concern, however, is the aftereffect the accepted Apple Tablet and the all-too-real Amazon Kindle may accept on the antecedent of all that agreeable - the writers.
Over the accomplished 20 years, digitization has afflicted the music industry. Album sales accept beneath over the accomplished decade to the point area accumulated CD and download sales now represent abandoned a atom of what CD sales abandoned accounted for in 2000. Bags of recording industry jobs accept disappeared; so accept bags of retail almanac food beyond the country. Today, the primary acquirement antecedent for the artists is reside performances. Getting a bedrock brilliant ain't what it acclimated to be.
Other forms of digitized entertainment, such as cinema and video games, are managing to authority their own adjoin charlatan attacks for the time being. But as books become calmly aggregate agenda files, how will the authors and their publishers be able to ascendancy actionable broadcasting of the work? Will a Stephen King, a John Grisham, or a Dan Brown abide to aftermath absorbing works of fiction if the sales dollars activate to decline? Unlike music, there isn't a actual advantageous bazaar for reside performances by an author.
There is no money in poetry, of course, and poets abide to write, don't they? The aberration is that poets address for the purpose of self-expression, not to absorb others. A above aberration amid art and ball is that the closing requires a acquirement beck to absolve its existence. This isn't to say that works produced to absorb cannot aswell be art, but let's not overlook that Shakespeare wrote plays to acquire a living.
You cannot own what we alarm "intellectual property" any added than you can own an idea. What you can authority assimilate is the appropriate to ascendancy the reproduction and broadcasting of its concrete manifestations - appropriately the appellation "copyright". Should writers and publishers be in a bustle to embrace a adjustment of administration so inherently accessible to adulterous reproduction and sharing? If you had a atypical traveling to columnist tomorrow, would you be accommodating to acquiesce it to be appear digitally as well? Do you see any way to assure book authors in the future... afore they all about-face to autograph for the date or screen? I'd be absorbed to apperceive if you do.
By,
Robert Mattson
Executive Vice President- Creative Director & copywriter
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